SAM Mouldings is not only a leading manufacturer of MDF mouldings in Ireland and the UK, it’s now also Ulster Rugby’s Principal Partner, Official Front of Shirt and Training Partner.
Celebrating its 35th anniversary, SAM Mouldings has signed a five-year contract to become Ulster Rugby’s Official Front of Shirt and Training Partner across all Senior Men’s, Women’s, Academy, and Age Grade teams.
Founded in 1990 by Sam and Julienne McCrea, SAM Mouldings remains a family-run business today.
For 35 years, SAM has been a trusted supplier to the construction and home improvement industries, manufacturing the widest range of high-quality MDF mouldings.
Now, SAM Mouldings also offers its products directly to local customers in Northern Ireland through its online store, shop.sammouldings.co.uk
Left to right: Iain Henderson, Sam McCrea MBE (SAM CEO), Ella Durkan, Tom Stewart.
“We are delighted to be supporting the growth of rugby across Ulster, from grassroots to professional levels, in both men’s and women’s rugby,” said Sam McCrea MBE, CEO of SAM Mouldings.
“For us, this is more than just a sponsorship – it’s a real partnership. Two local employers, united by shared values and a common vision, can achieve great results and create a meaningful, lasting impact in our local community.”
Ulster Rugby CEO Hugh McCaughey added: “We are delighted to be entering into a new partnership with SAM Mouldings. When we set out to find a new Principal Shirt Sponsor, it was extremely important to identify an innovative business with the same ambitions and values that we have as a governing body.”
Ulster Rugby CEO, Hugh McCaughey, with SAM Mouldings CEO, Sam McCrea MBE.
